intelligent behavior analysis

targeted brand development

successful marketing

Psychological market research is primarily about the purchasing and user behavior of your consumers. The background of the purchase decisions and the product usage of your customers are analyzed in depth psychology using the method of psychological morphology. Afterwards these can be influenced by targeted advertising, brand and product development and methodical target group modeling. 

If you want to strategically develop or realign your brand or your image, you will benefit enormously from such a study.  This research method is used in neuromarketing to optimize branding and advertising.